What to Set Up First for Competitive Research Automation

Before automating competitive research, clarify the four essentials: monitoring targets, research instructions, notifications, and sharing.

What to set up first

Competitive research automation works best when you define these four things before adding more tools:

  • monitoring targets
  • research instructions
  • notification destinations
  • sharing format

Monitoring targets

Start with 3–5 themes to keep the workflow manageable.

Research instructions

Templates help keep research quality stable. Define what you want to know and the time range to check.

Notifications

Use Slack / Teams or another destination your team already uses.

Sharing format

Choose a format that fits the team: PDF, Word, TXT, or API output.

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